Marketing QR codes are how you measure offline. A QR on a billboard, magazine ad, or product packaging gives your media spend an attribution link back to the website. With qrlogo.org each QR can carry your brand logo and pre-baked UTM parameters, so every scan shows up cleanly in your analytics dashboard.
Top use cases
- Print ads. Magazine and newspaper QR with campaign-specific UTMs.
- Outdoor / OOH. Billboard and bus-stop QRs that prove the channel converted.
- Direct mail. Postcard QR that drops the recipient into a personalized landing page.
- Packaging. On-pack QR linking to recipes, how-tos, or loyalty programs.
- Trade shows. Booth QR for lead capture and gated content downloads.
How to make one
- 1Build a UTM-tagged URL (utm_source, utm_medium, utm_campaign).
- 2Generate the QR with your logo and brand colors.
- 3Print on the campaign asset and watch the scans roll into Google Analytics.
Ready to make one?
Open the generator, drop in your details, brand it with your logo, and download. Free, no signup, no scan limits.
Make a campaign QRFrequently asked questions
Do I need a dynamic QR for analytics?
Not for basic Google Analytics tracking — pre-baked UTMs in a static QR work fine. Dynamic QRs add scan-level tracking (device, timestamp, scan count) on top.
What's a good print size?
For magazine ads and product packaging, 2 cm × 2 cm. For billboards seen from 50 meters, scale up — roughly 1 cm of QR per 1 m of viewing distance.
Can I A/B test creative with QRs?
Yes. Use two short URLs (or two dynamic QRs) so each variant has its own scan stream.